Cool site, first time poster  .  I think this re-branding process can take six months to a year, maybe more, but hopefully not.  Our company has been in re-branding mode for nearly a year.  My firm has a few thousand employees, so they have had professional consultants come in and interview different staff members, conduct surveys, evaluate benefits; and of course there is the very much needed re-design of the company logo.  It doesn't help that our C level leadership has changed in the midst of all of this and they are taking us in a litte bit different direction.  It has slowed down the re-branding process some, but we are definitely headed in the right direction.  Hopefully it will all be unleashed by the end of this year, and hopefully it is something that will be identifiable and trusted throughout the civil engineering community.