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January 07, 2009, 10:31:47 AM
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Marketing & Business Development in the A/E Industry
How do you sell at your company?
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Topic: How do you sell at your company? (Read 712 times)
planitmktg
Newbie
Posts: 5
How do you sell at your company?
«
on:
March 21, 2008, 10:15:39 AM »
1. Does your firm have full-time dedicated to sales/business development professionals?
or
2. Does your firm utilize the "seller doer" model (use a senior member, partner, project manager, etc..)to sell when they are not managing projects or the business?
What are the reasons your firm use the sales model above or another method?
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Bill Vicary
Director, Corporate Marketing
Thomas & Hutton Engineering
t: 843. 725.5330
SMPS Member
Newbie
Posts: 6
Re: How do you sell at your company?
«
Reply #1 on:
June 05, 2008, 06:43:44 PM »
Yes, our firm has a full-time team: Director of Business Development, Manager of Marketing, Proposal Services Group and Graphics Department. Additionally, all managers, from PM's through Senior Management are trained and responsible to market exisiting clients as well as potential new or past clients.
We survey our Clients, and sometimes don't hear what we would like to hear, but try to make corrective actions to get them back!
«
Last Edit: June 05, 2008, 06:47:21 PM by SMPS Member
»
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TBG
Newbie
Posts: 5
Re: How do you sell at your company?
«
Reply #2 on:
June 23, 2008, 02:27:09 PM »
Very
interesting question. In most engineering firms, we don't "sell", we "market" or we "develop business." We don't use the word "sell." But that's another topic...
W. Edwards Demming, the quality guru, said "If you can't explain what you do as a process, you really don't know what you're doing." I find that, if I ask an engineer, for example, "How do you design a waster water treatment plant?" they can tell me in great excrutiating detail. But if I ask the question: "How do you
sell
a wastewater treatment plant?" they are at a loss to explain the process. We don't really know what we're doing!
Why is it that, as engineers and scientists, we forget everything we learned in school about process, systems, and methodologies, when it comes to selling our services?
Selling is a process. It has inputs, outputs, subprocesses, and results. If we want to improve the consistency of our success, we need to view selling as a process.
Rick
«
Last Edit: June 23, 2008, 03:35:22 PM by CivilEngineeringCentral.com
»
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MNSCEO
Newbie
Posts: 7
Re: How do you sell at your company?
«
Reply #3 on:
June 24, 2008, 12:39:49 PM »
At our company, we do both. We have a Business Development Manager (who happens to come from an engineering background but also holds an MBA in Strategic Planning and Marketing) and work with all our principals and PMs on a regular basis to market the firm. This includes direct client/prospect client identification and approach, cross-selling to existing clients, and follow-up to collect client feedback.
We use Deltek Vision software to track all of this information and generate reports that guide our marketing efforts.
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