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Poll
Question: Do You Have a Marketing and Sales Culture in Your Company?
Yes, We Get It   -6 (100%)
No, We Don't Get   -0 (0%)
What, We Don't Care   -0 (0%)
Total Voters: 6

Author Topic: Marketing and Sales Culture  (Read 761 times)
planitmktg
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Posts: 5
« on: February 20, 2008, 12:36:00 PM »
See How Your Company Measures Up!
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Bill Vicary
Director, Corporate Marketing
Thomas & Hutton Engineering
t: 843. 725.5330
dperrings
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Posts: 17


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« Reply #1 on: March 09, 2008, 01:21:25 PM »
What is a marketing and sales culture ?

David Perrings
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planitmktg
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Posts: 5
« Reply #2 on: March 13, 2008, 10:06:48 AM »
In order to have a marketing and sales within a company, the company first needs to support the marketing and sales staff and program from the top down. This is a commitment in resources (time, money and people). Your marketing and sales efforts should be integrated in your firms strategic business plan in order to effectively meet your objectives.

Marketing and sales are not a part time efforts. This means your firm should have a marketing plan that supports your strategic plan. This requires patience, commitment and on-going support from the senior members of your company to make your marketing and sales efforts be successful. Most firm fail, because they fail in this area.

If you make this commitment then you will have a marketing and sales culture within your company, as well as an extreme advantage in the marketplace.
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Bill Vicary
Director, Corporate Marketing
Thomas & Hutton Engineering
t: 843. 725.5330
MNSCEO
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Posts: 7


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« Reply #3 on: June 24, 2008, 12:33:07 PM »
Kudos to planit. I totally agree with your comments.

I would also add that consulting firms also need to develop and implement a comprehensive program to train staff on marketing and business development tactics, and stress how important marketing at the staff level is to the ultimate success of a company. In fact, many companies are now incorporating community outreach and/or business development-related criteria into their performance evaluations or bonus formulas.
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