When Carol & I tossed the idea around in 2007 of starting a niche civil engineering job board and a corresponding blog, one of the first things we set out to do was hire someone to develop a logo that we felt was eye catching, that was memorable, and that was applicable to what we were looking to accomplish. It was an interesting process coming up with the concept and working through our differences, but at the end of the day we were extremely excited about the final outcome. Our logo designer, Dusty Burchnall of 2Fish Group was not only attentive and understanding of what we were looking for, but he was also extremely patient. We understand there are many factors that go into the design of a corporate logo and it can be a very emotional process, and rightfully so. It can also be a very personal process. That said, we would like to thank all of this year’s firms that entered our contest. Though there is only one winner here, at the end of the day as long as you and your employees can stand tall and proud behind your logo and what it represents, that is all that truly matters. So, without further ado, the 2010 winner of CivilEngineeringCentral.com’s Best Civil Engineering Logo Contest goes to:
The battle for the top spot was extremely competitive this year, but when the final tallying was complete our winner was S&ME out of Raleigh, NC. S&ME is a geotechnical, environmental, construction materials engineering & testing, industrial health & safety, solid waste engineering, cultural resources and natural resources firm. Headquartered in Raleigh, NC with 26 locations in the southeast USA. They are employee owned and 1,000 employee strong.
From S&ME, “Our mission is to safely deliver excellent client service through responsiveness and technical excellence; provide fulfilling careers and professional satisfaction to our employees; and achieve financial success that provides company growth and rewards our employees.”
According to Dianne Yusko, Communications Specialist with S&ME, with the exception of one color change, S&ME has carried the same logo since 1973! Their logo arrow represents their original service of geotechnical and geology. The bottom arrow represents subsurface stratification. The top arrow represents the firm’s work above ground. They have used their signature PMS 476 brown to represent the earth and their PMS 158 orange to represent their commitment to safety on the job.
The judging criteria for the contest was based upon the following questions that were posed to the judges as they were asked to respond with a numeric point value on a sliding scale of 1-5. The logo with the highest cumulative point total was the winner:
1. Does the logo make an immediate impact by grabbing one’s attention right off the bat?
2. Is the logo memorable? Is it uniquely applicable to what the firm does – enough so that it will positively embed itself in the memory of clients, employees, peers, etc?
3. Is the logo appealing to the eye?
4. Does the logo accurately represent the company and its services?
5. Does the nominated logo accurately represent the firm’s corporate and employment branding initiatives?
Finally, we would like to give thanks to the following judges for their commitment in making this another highly successful contest:
Chief Executive Officer
Society for Marketing Professional Services
Chief Culture Officer
Owner / Web & Graphic Designer