I was honored to be featured in the September 2015 issue of ASCE’s Civil Engineering magazine. A few years back I had blogged about social media and the impact and role it played in the civil engineering profession. Based upon that blog, I was contacted by the editor of Civil Engineering magazine to see if I would be interested in contributing to the “7 Questions” series specific to the topic of new marketing and branding strategies for civil engineering consulting firms. It was a great Q&A session and I am thankful to have had the opportunity to participate. I have attached a .pdf version of the article, please let me know your thoughts and let me know where you agree (or disagree for that matter), and what trends YOU are seeing when it comes to marketing and branding in the civil engineering profession.
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