The Best Civil Engineering Firm Logo contest was spawned a few years back when the aggressive onset of social media and when the concept of corporate branding was at the top of every business owner or marketing executive’s “to do” list. No longer are logo’s seen on just business cards, brochures, and corporate stationary, but they are now subject to the scrutiny of electronic media – be it email signatures, corporate websites, corporate social networking sites like Facebook, LinkedIn, and Twitter, corporate recruiting sites, job boards, etc. With the amount of exposure companies get these days, the importance of a firm’s logo and how it is incorporated into the cumbersome electronic world for all to see, we felt that a Best Civil Engineering Firm Logo contest was warranted.
In judging the dozens of entries that we received, we looked at a number of different criteria:
A. Immediate impact
B. Is it memorable (in a positive way)?
C. Is it appealing to the eye?
D. Accuracy in depicting the services of the company
E. Effectiveness in depicting the corporate and employment branding initiatives of the company
Taking all the criteria into consideration, without further ado, this year’s winner of CivilEngineeringCentral.com’s Best Civil Engineering Firm Logo is:
With dozens of entries to choose from, there were a few front-runners, but Woolpert ended on top. This is Woolpert’s first time entering our contest, and with their recent re-design they scored very high on all the criteria.
“Woolpert is very proud to be the recipient of Civil Engineering Central’s Best Civil Engineering Firm Logo. As we wrapped up our 100th year in business, it is rewarding to see that rigorous efforts to update our logo are being recognized in the industry.” – Jocelyn Hodson, Woolpert
We would like to thank all of those firms who entered our 3rd Annual “Best Civil Engineering Firm Logo” Contest and we look forward to the next contest at the end of this year! CONGRATULATIONS WOOLPERT!