There was a recent article posted on line from the Washington Post titled, “Why extroverts fail, introverts flounder and you probably succeed.” The article was written by Daniel H. Pink; author of “To Sell is Human: The Surprising Truth About Moving Others.”
The gist of the article revolved around the mentality of successful sales people, comparing extroverts to introverts and learning which of those personality traits experienced the most sales success. Specifically noted by the author was a meta-analysis of 35 studies of 4,000 sales people. This analysis revealed limited parallels between extroversion and sales success.
“The conventional view that extroverts make the finest salespeople is so accepted that we’ve overlooked one teensy flaw: There’s almost no evidence it’s actually true”
Of course, the opposite does not hold true either, but no one expected that, right?
The article referenced recent study done by the University of Pennsylvania tha identified the fact that the most successful sales people were actually ambiverts; that is, someone with a personality falls between the stereotypical engineer with taped glasses and a pocket protector crunching calculations behind a computer screen all day and a bull in a china shop.
I have spoke to my fair share of civil engineering executives and leaders that have risen to the top of their organization, and like in most professions, many of the most successful executives are the ones that have a track record of successfully generating strong revenues and growing business. I can honestly tell you that what Pink discussed in this article generally holds true for the civil engineering profession; that is, the most successful civil engineers who have risen to the ranks of executive/principal leadership as a result of their ability to haul in business are more often than not ambiverts.
Here are a few ideas as to why ambiverts in the civil engineering profession achieve great sales success and rise to the top:
A. They don’t get too high on their wins and they don’t beat themselves down when they lose to the competition. As a leader, these traits set a great example for those beneath and keeps the ship afloat. They are for the most part enjoyable to be around and develop a sense of loyalty from their team and are well liked by their clients for their ability to be even keeled.
B. They understand their own organization, as well as clients, and have the wherewithal to understand the extrovert and introvert in everyone. They are capable of appealing to both introverts and extroverts, on both sides of the table, which often leads to win-win scenarios for everyone involved.
C. They are great listeners and are relatively humble. Outspoken professionals who pitch, pitch, pitch their services and why their company is so great without taking the time to sit back and listen to the client do not get very far. Boasting about your past successful projects proves nothing unless you are first willing to listen. So they do share successes with the clients and how they have solved problems in the past, and they are excited to, but they first listen to make sure those past examples actually relate. They are not just well-groomed sales people merely full of glossy marketing materials and power points on their ipads. They actually are capable of talking a good game because they have played on the field. They are then able to take their experiences, along with their ingenuity, and effectively communicate to clients in a manner that shows they understand.
In two words: Humbly Confident.
Based upon your experience in the civil engineering profession, would you agree or disagree that it is the ambivert that achieves the most success? Why? What other ambivert traits do you feel lead a civil engineer down the path of success?